Nature Valley is back on screens for the first time since 2021 with a new television and influencer campaign designed to boost brand awareness of its snacks among busy family shoppers.
Running until 31 March, the campaign showcases the variety of the Nature Valley portfolio, including its Crunchy, Protein, and Oaty & Crispy ranges.
New adverts portray Nature Valley as the snack that equips ‘happily hectic families’ for their daily antics, from swimming lessons to dog walking. The fast-paced, attention-grabbing adverts land across ITV, Channel 4, Sky and Good Morning Britain, and during series such as Coronation Street and Dancing On Ice.
The brand’s Protein range also appear on GymTV, putting the bars in front of gym goers at facilities such as Nuffield Health and Pure Gym.
The adverts are combined with activity from 26 influencers across Instagram and TikTok, with an estimated combined reach of 1.7 million. The influencers chosen will reach ‘happily hectic families’ in a fun and relatable way, showcasing Nature Valley as a cupboard essential for whenever they need to get up and go.
