Camelot is urging National Lottery retailers to make the most of what promises to be a bumper weekend of sales thanks to back-to-back mega jackpot draws.
Kicking off the exciting sales weekend will be the enormous EuroMillions draw on Friday (5 May), which has an estimated £138m jackpot on offer. A special ‘over £130m’ EuroMillions rollover poster will be landing at around 19,000 stores today (4 May).
In addition, a £20m Lotto ‘Must Be Won’ draw will be on offer on Saturday (6 May). The celebratory Lotto draw is being held to mark the King’s Coronation and is expected to provide as much as a 56% sales uplift for retailers. POS for the draw landed last week. The National Lottery is also supporting the Lotto ‘Must Be Won’ with significant media investment, including a new TV ad, as well as radio, press, billboards, digital and social media advertising.
Camelot’s Retail Director, Alex Green, said: “It’s shaping up to be a huge weekend of sales for National Lottery retailers. Backed by significant media investment and media interest, the two enormous draws will generate plenty of excitement from players who’ll be going into stores around the UK to buy their tickets to see if their luck’s in this weekend. Retailers can create added excitement and secure extra sales by talking with customers about the huge jackpots, and by making sure that their POS is well sited.
“Besides helping to boost retailers’ bottom lines through National Lottery sales commission and the extra footfall that these kinds of draws bring, these draws will be helping National Lottery players contribute to the more than £30m they raise for Good Causes each and every week.”
