National Lottery operator Allwyn is calling on retailers to make the most of its special festive draws and scratchcards over Christmas to boost their National Lottery sales.
Allwyn’s new range of Christmas scratchcards, which is bespoke for 2024, features two firsts for The National Lottery – a foldable £2 Christmas card with top prizes of £50,000, and a £1 gift tag scratchcard with top prizes of £10,000.
The Christmas scratchcards are supported by a festive scratchcard TV advertising campaign which sees a family at Christmas playing ‘musical scratchcards’ around the dinner table.
Two special event draws will take place over the festive season, starting with a £15m Lotto ‘Must Be Won’ draw on Christmas Day and followed by the EuroMillions 10 UK Millionaires special event draw on New Year’s Eve.
National Lottery retailers will be receiving special POS for both draws and Allywn advised them to site this in prime positions to drive talkability and sales.
