Napolina has launched a new range of four pulses and grains that are drained and ready to serve including quinoa, chickpeas, red kidney beans and cannellini beans.
All are available now in cases of 6 x 150g cans, with an RSP of 70p per can.
The range is vacuum packed to ensure there is no liquid to drain. In line with growing flexitarian and vegetarian trends, the products are also low in fat and a source of protein.
Drained, canned quinoa is a completely new innovation and the first product of its kind in the UK market.
Napolina will support the news products as part of a wider £2m campaign which celebrates the romance of Italian food. A TV ad will be supplemented by digital activity, including targeted influencer engagement campaigns across Instagram and an increased focus on the ‘Cooking with Napolina’ YouTube channel.
Neil Brownbill, Commercial Director for Napolina, said: “Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern mealtimes. Our new Drained and Ready to Serve Pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend. We know that shoppers want us to help them to bring their love of Italian cooking to life and we will continue to develop products which evolve the category.”
