Del Monte has teamed up with TV presenter Fern Britton for a new campaign designed to help preserve Britain’s family baking traditions.
The campaign follows new Del Monte research which found that traditional baking is at risk of becoming a thing of the past, with 74% of Brits concerned that cherished family recipes could be lost.
More than four in 10 (41%) of survey respondents recalled baking alongside their nan or grandad. However, almost half of today’s grandparents (46%) no longer bake and share recipes with their grandkids, fuelling fears that traditional recipes may fade into obscurity.
With that in mind, and as Grandparents’ Day (6 October) approaches, the canned fruit brand has given its ‘Man from Del Monte’ campaign a twist as it seeks to uncover Britain’s ‘Nans from Del Monte’. These grannies will not only share their favourite recipes but will also give a nod of approval to Del Monte’s creations, just like the Man from Del Monte did in the 1980s.
Commenting on the partnership, Fern Britton stressed the importance of celebrating and preserving family recipes. “These dishes are a special part of our heritage, and they hold so many memories. In my family, recipes like pineapple upside-down cake, apple pie and the classic Victoria sponge have been passed down for generations, and I still make them all the time. Baking together is such a beautiful way to create lasting memories.”
Members of the public can nominate themselves or someone they know to be a Nan from Del Monte. Five nans will be shortlisted after the competition closes on 30 October.
