Canned fruit brand Del Monte has crowned Pauline Crosby, a 74-year-old grandmother from Norfolk, as the first-ever ‘Nan from Del Monte’ as part of a campaign to celebrate and preserve Britain’s baking traditions.
Crosby was selected following a nationwide competition and public vote to identify a figurehead who embodies the spirit of intergenerational cooking and baking. Nominated by her granddaughter, Poppie, the former military policewoman was praised for her role in creating lasting family memories through her recipes. She is also a proud member of the Women’s Institute, a testament to her commitment to the culinary community.
A nod to the classic ‘Man from Del Monte’ adverts, the campaign followed consumer research that found:
- 39% of Brits view their grandmothers as key culinary influences;
- 41% recall their fondest baking memories with a grandparent;
- 74% worry about the loss of family recipes.
Crosby will serve as an ambassador for traditional baking, sharing her recipes and endorsing new Del Monte creations. Her trifle recipe, featuring Del Monte mandarin slices, appears on the brand’s website, providing inspiration for families to reconnect in the kitchen. She will also receive a year’s supply of Del Monte products and a NutriBullet blender.
