Naked, the juice smoothie brand from PepsiCo, is extending its range with the launch of new Naked Kale Blazer, which will be available from 18th January.
The new Kale Blazer smoothie contains 30% vegetables, two thirds of which is kale, and is a source of potassium, Vitamin K and fibre. It also provides two of the recommended ‘five a day’. Kale Blazer will be available in a 450ml on-the-go bottle and 750ml format.
Naked’s Red Machine superfood smoothie, currently available in 450ml bottles, will launch alongside Kale Blazer in the 750ml format.
Jeremy Gibson, Marketing Director at PepsiCo commented: “Naked has grown phenomenally since its launch in 2007, it is now the number one on-the-go smoothie brand and it is currently growing ahead of the chilled fruit juice category at +22%. The new additions offer a different combination of vegetables and fruits with the availability of take home bottle sizes, and look set to build on the successful Naked range and meet the demand for smoothies that are full of fruit and vegetables with fantastic taste.”
The launch will be supported by a marketing campaign which includes sampling, digital activity and POS.
The 450ml bottles rrp at £2.36 and the 750ml bottles at £3.49.
