Natural Balance Foods has launched a “permissibly indulgent” version of an on-trend flavour – Nakd Blueberry Muffin – in response to customer demand.
Made with 100% natural ingredients, Nakd Blueberry Muffin is free from added sugars or syrups, as well as being vegan-friendly and one of your five-a-day. Like all Nakd bars, it’s also gluten-, wheat- and dairy-free and made with 100% natural ingredients.
Marina Love, Marketing Director for Natural Balance Foods, said: “Blueberry Muffin is the in-demand flavour and the perfect addition to our dessert range. The cake flavours in the Nakd portfolio have performed incredibly well and have delivered 58% YoY value growth. We know that Nakd shoppers want to treat themselves to something indulgent, but at the same time they really don’t want to compromise their healthy eating plans.”
Nakd Blueberry Muffin is available to independent retailers via wholefood wholesalers such as Greencity Wholefoods, Tree of Life, Suma and The Health Store.
Single 35g bars have an RSP of 75p or £2.49 for a multipack of four.
