Natural Balance Foods is expanding its nakd brand this April, with two new ranges joining its portfolio of vegan and wheat-, gluten- and dairy-free snack bars.
A first for the brand, nakd Protein Bars meet demand for functional health products while nakd Big Bars target shoppers looking for a larger snack to help refuel on the go.
Said by Natural Balance to be the only raw protein bars in the segment, HFSS-compliant nakd Protein Bars provide unprocessed protein and will be available in single bars (RSP £1.25) and multipacks of 3 x 45g (RSP £3) in three flavours: Cocoa Hazelnut, Peanut Butter and Caramel.
The second new product, nakd Big Bars (RSP £1.25), will be available in the brand’s two best-selling flavours, Cocoa Orange and Blueberry Muffin. At 45g, bars are 10g more than the standard size.
Both launches will be supported by nationwide social, digital and shopper activities.
Jo Agnew, Marketing Director at Natural Balance Foods, commented: “The nakd portfolio contributes towards one of your five a day, appealing to health-conscious shoppers, and by expanding the range we’re offering retailers the chance to grow sales with even more choice from a recognisable brand.”
