Snack bar brand nākd has launched a new digital and out-of-home campaign to boost awareness and drive purchase among shoppers.
The campaign includes social media placements across Meta, Tik Tok, YouTube, Pinterest and Spotify, host-read podcast adverts with popular shows, and out-of-home digital advertising in commuter hubs and shopping centres.
It is expected to generate a total of 135 million impressions – 57 million out of home and 78 million digital.
Intended to bring a smile to shoppers’ faces and own the healthier living space, the campaign comes at a time when the brand continues to grow in value sales for the eighth consecutive four-week period.
