Among his impressive list of ailments, Under The Counter includes insomnia and extreme jitteriness. Mainly because he drinks coffee like Costa’s going out of business. He’s just not so keen on making it.
He was keen, however, to hear about Moksha, a new product that could help him crack his caffeine addiction.
Moksha is the brainchild of Chris Baker, who put a stop to his six cups of coffee a day habit when he began experimenting with mushrooms. Yes, really.
Tinkering with toadstools is not for the faint hearted. UTC well remembers the case of Nicolas Evans, the millionaire author of the Horse Whisperer who destroyed his kidneys and nearly died in 2008 after mistaking the deadly webcap mushroom for the edible ceps variety.
Baker must know his artist’s conk from his elm oyster though. Not only does he still have a pair of functioning pee extractors, but his fungi fiddling has conjured up “a delicious caffeine-free coffee alternative filled with mushrooms, adaptogens and anti-inflammatory superfoods”.
The Auld Boy usually gives “superfoods” short shrift, but he was sold when he saw Moksha’s pack design. This instantly took him on a hallucinogenic trip back to his misspent youth when he was more than happy to brew up his mates some “mushroom tea”.