Britvic Soft Drinks is introducing a new pricemarked pack format for its Robinsons Fruit Shoot Hydro range.
The new pack consists of 12 x 350ml bottles, with each individual bottle pricemarked at 79p, and will be available in Blackcurrant and Orange & Pineapple variants from January next year.
The new Hydro 12 pack PMP has been launched specifically with independent retailers in mind, enabling them to offer the right pack size at the right price for their customers. The launch will be supported within the wholesale and independent retail channels with a full in-depot and in-outlet launch plan, including a comprehensive POS package and trade exclusive launch promotions.
Trystan Farnworth, Commercial Director, Wholesale, Britvic, said: “Hydro is the fastest growing member of the Fruit Shoot range, which includes Fruit Shoot and Fruit Shoot My5. The range is growing at 26% YOY and accounts for 13% of total Fruit Shoot volume, reflecting the overall growth seen in both plain and flavoured waters.”
The launch follows the recent news that Robinsons has reformulated its Hydro range to reduce sweetness levels.
