Müller Yogurt & Desserts launches its reformulated Kids Corner brand on 26th September, with a recipe change cutting the amount of added sugar by half. This reduces the total sugar content to 10% per 100g.
The new formula products will feature a promotion with toy brand Hasbro, giving entrants the chance to win a toy every day until 18th December.
Michael Inpong, Marketing Director at Müller said: “We have committed significant investment and resources to drive health and wellbeing this year, next year and beyond, on our journey to reduce added sugar across all our brands. Our kids offering must remain Müllerlicious, but address the growing trend for delicious, reduced-sugar options – something we hope to tap into with our reformulated Müllerlicious Kids Corner offering, now with 50% less added sugar.
“We are also delighted to be partnering with iconic toy brand Hasbro for this exciting new promotion.”
SKUs in the Kids Corner range are:
- My Little Pony Friendship in Magic: Strawberry yogurt with pink & white ponies
- Transformers – Robots in Disguise: Vanilla flavour yogurt with blue and yellow cereal balls
- Toffee Hoops: Toffee flavour yogurt with milk chocolate coated cereal hoops
- Halloween: Vanilla flavour yogurt with mini crunchy pumpkins
- Merry Crunchmas: Vanilla flavour yogurt with mini crunchy reindeers and red baubles
Packs of four, 135g each, rrp £2.49.
