Müller Milk & Ingredients has teamed up with Walker Books to give nurseries and primary schools the chance to win £100 worth of Walker books by award-winning authors and illustrators.
The newly-designed promotional 200ml cartons of whole, semi-skimmed, chocolate and strawberry flavoured milk for schools feature a family of owl characters in a vibrant new design, and promote the Tetra Pak website (www.smartoncartonrecycling.co.uk – live from Monday 14th March) to encourage schools and youngsters to recycle their Tetra Pak cartons. On the website entrants can input the promotional code from the side of their promotional carton to be entered into a fortnightly prize draw for a chance to win £100 worth of Walker books for their school.
Rebecca Oliver-Mooney, Head of Category & Operational Marketing at Müller Milk & Ingredients, said: “We’re thrilled to link up with Walker Books to offer schools the chance to win free Walker books. We are passionate about environmental sustainability and recycling, so the link with www.smartoncartonrecycling.co.uk makes perfect sense for us too.
“There are two prize packs for winning schools to choose from. One suitable for nurseries and one for primary schools, each bursting with a fantastic selection of picture books, fiction and non-fiction to entertain and delight.
“Teachers and parents can nominate their local school for a chance to win and prizes will be drawn fortnightly until the end of July.”
The promotion runs from 14th March until 31st July 2016 across 200ml cartons of whole, semi-skimmed, chocolate and strawberry flavour school milk.
