Müller Wiseman Dairies has teamed up with 20th Century Fox to celebrate the release of Snoopy and Charlie Brown: The Peanuts Movie in UK cinemas on 21st December with the launch of an on-pack promotion across its two-litre Black and White milk.
Promotional labels on packaging encourage consumers to visit www.winwithblackandwhite.co.uk and enter the barcode from their promotional product to be in with a chance of winning a pair of cinema tickets. Entrants will also be automatically included in a prize draw at the end of the promotion for the chance to win a family trip to New York.
Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We are delighted to link up with 20th Century Fox and Snoopy and Charlie Brown: The Peanuts Movie for this fun promotion designed to delight and engage consumers by linking our iconic Müller Wiseman Dairies Black and White range with another black and white icon – Snoopy of course!”
Black and White milk is in volume growth by 3% versus the fresh milk impulse market which is in volume decline (-4.3%), and has increased its share of the impulse market from 18% to 19.4% in the last year.
The promotion, which will be supported by in store point-of-sale promotion materials, is live now and will run across Müller Wiseman Dairies Black and White two-litre skimmed, semi-skimmed and whole milk, including Grampian and Scottish whole milk and semi-skimmed milk and West Country semi skimmed milk, until 10th January 2016.
