Müller Wiseman Dairies has teamed up with men’s health charity Movember Foundation to launch a new on-pack promotion – MOOvember – across 500ml cartons and one-pint bottles of Black & White whole and semi skimmed milk.
Consumers are asked to take the MOOvember milk moustache challenge by swigging some Black & White milk, taking a selfie of their milk moustache, and then uploading the shot to social media with the hashtag #milkmo.
Consumers are also encouraged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember, the month-long campaign organised by the Movember Foundation, the global organisation committed to changing the face of men’s health.
The foundation challenges men to grow moustaches during November to spark conversation and raise funds for its men’s health programmes. To date, four million moustaches have been grown worldwide and the campaign has a huge presence on social media.
Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black & White milk while taking part in something fun and worthwhile.
“Movember is a hugely popular campaign, but not everyone can grow a moustache! The idea of a milk moustache however is iconic and something we can all get involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”
The promotion will run across 500ml cartons and one-pint bottles of Black & White whole and semi skimmed milk until the end of November.
