Youngsters from 26 sporting clubs across the country are celebrating after winning £300 worth of kit or equipment for each of their teams, courtesy of Müller Wiseman Dairies.
The I Love My Pint Sized Local Team competition, which launched last year, marked 25 years of Müller Wiseman’s Black and White brand, and encouraged youngsters to take part in healthy activities while helping milk retailers become more involved in the community. Shoppers were encouraged to nominate a local team (for kids up to the age of 11) to receive branded sports kit or equipment worth £300.
The promotional activity featured both an on-pack design and in-store POS materials retailers could utilise around the store to boost shopper engagement.
Troon Dundonald Boys Club (pictured) won new red strips, black shorts and red socks. A spokesperson for the club said: “The new outfits make the boys feel like they are in a proper football team. I’m so glad we gave the competition a try and we are delighted at Müller Wiseman Dairies’ kindness.”
Other lucky football teams included Tullibody Community FC, East Kilbride’s Mill United, Galston YFC and Maybole Juniors.
The giveaway wasn’t limited to soccer. Bravehearts Boxing Club, from Dumfries & Galloway, were “well chuffed” to receive gloves, pads and T-shirts.
Dan Howell, Müller Wiseman Dairies’ Commercial Director, said: “We are delighted to have had so many local sports teams nominated in our I Love My Pint Sized Local Team competition. It’s fantastic that 26 teams of under-11s have now received newly branded sports kits or equipment just in time for spring!”
Howell concluded: “We know local retailers are at the heart of their communities and we were thrilled to help our customers play an active part in their neighbourhoods. We’re committed as community champions and we hope the boost that this much-needed sports kit and equipment will bring will help ensure a great sporting season for local communities across the country.”
