Müller has launched a new TV advertising and social media campaign for its FRijj brand, asking consumers to feel #TheURjj.
Müller is investing heavily in its milkshake as a priority, and its return to TV screens following a three-year hiatus is part of plans to achieve double digit growth over the next 12 months.
The creative for the campaign, which aims to resonate with 21-29 year olds, comprises a three part, sitcom style mini-series, and features two housemates battling over a FRijj.
Michael Inpong, Müller’s Chief Marketing Officer, said: “We are delighted to announce this new advertising and social media campaign, and we want consumers to feel #theURjj for FRijj. It’s our ambition to drive FRijj to fulfil its true potential, and we know consumers love the taste and eye catching bottle, so those are staying.
The first TV spot is up and running, with parts two and three to be seeded online over the next few weeks. The social content launched last week on Facebook, Twitter and Instagram along with the hashtag #TheURjj teasing that “The URjj is coming”.
