Müller has unveiled a new addition to the Müller Rice Remix range called Greek Inspired.
The new product is based on traditional Greek rice pudding and features cinnamon-flavoured dairy rice, teamed with a side of apple or strawberry compote.
Michael Inpong, Chief Marketing Officer for Unternehmensgruppe Theo Müller, said: “This tasty twist on a classic Greek dessert is sure to be a hit with consumers – the delicious hint of cinnamon really takes the flavour combinations to new heights, and offers something new and exciting.”
The launch will be supported by a bespoke TV ad and digital campaign, all featuring Müller’s rapping bear Tasty B.
Available in Apple or Strawberry, the variants are sold in singles, four packs and six packs, with rrps of 69p, £2.69 and £3.89 respectively. All are available on shelf now.
