Müller Yogurt & Desserts is rolling out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people.
NaviLens is an app which sees a high-contrast colour code printed on product packaging, detectable by a smartphone camera from up to 12 times farther than a QR code and with a wide reading angle of up to 160 degrees – meaning users do not need to know precisely where the code is to scan it.
Depending on shopper preferences, the app can either read aloud the ingredients, allergens, nutrition and recycling information for the product, or the user can read the information on their phone using accessibility tools.
The NaviLens partnership forms a part of Müller’s Sustainability Action Plan commitment to deliver positive and inclusive social impact within communities. The technology will be rolled out across all Müller Yogurt & Desserts products and drinks over the coming months, starting with the newly relaunched Müller Light range this month.
A supporting social and PR campaign aims to raise awareness of the challenges faced by BPS people when shopping for food products.
Richard Williams, Chief Executive Officer of Müller Yogurt & Desserts, said: “By working with NaviLens, and raising awareness through our upcoming campaign, we hope to help encourage inclusivity, make the category more accessible for all shoppers, and ensure we achieve our purpose of putting a smile on the nation’s face.”
