Müller has unveiled three new yogurt products, which have staggered launches over the next two months.
Available now in 135g singles is Müller Corner Goes Nuts (RSP 69p). The new variant features a pistachio flavour yogurt with caramelised almond pieces on the side.
Müllerlight Kremas comes to market in April, and is available in three flavours: Strawberry; Raspberry & Pomegranate; and Mango & Passionfruit. It is the dairy company’s first-ever whipped Greek-style yogurt that is fat-free, and is available in 100g single flavour four-packs with an RSP of £2.89. A Kremas TV ad – the spearhead of a new multimedia campaign – airs from April 17.
Müller’s first muesli SKU, Müller Corner Müesli (pictured), launches on May 22. This follows a successful roll-out in the German market. It is available in 6 x 135 packs (RSP £4.09) in Banana Chocolate and White Chocolate Berry flavours.
Michael Inpong, Chief Marketing Officer at Müller, said: “With Müllerlight Kremas, Müller Corner Goes Nuts and Müller Corner Müesli we’re breaking new ground, trying new flavours and tapping into some very significant segments of the markets where we see potential growth.
“We can’t afford to sit still and rest on our laurels. This year is all about bringing excitement, innovation and game changing new products to the market as we continue to grow the category.”
