Müller Yogurt & Desserts has kicked off the year with a new Müllerlight campaign, positioning the product’s variety of flavours as “a great-tasting way to brighten up the coldest and darkest months of the year”.
The campaign runs until the end of March and includes print and out-of-home advertising, alongside POS, radio and PR.
To highlight the variety of flavours of Müllerlight products, each execution features different flavours with messaging changing throughout each month in the first quarter of 2023, with the first artwork encouraging consumers to “grab January by the spoon” and to “lighten up those wintry nights”.
Toby Bevans, Strategy and Marketing Director at Müller Yogurt & Desserts, said: “We want to bring a new level of excitement for our much-loved core range of branded yogurt and desserts, and we hope to do exactly that with this new campaign.”
