Müller Yogurt & Desserts has gone all the way back to the 90s for inspiration for its latest new product, Müller Corner Originals.
The dairy company is tapping into its brand heritage by bringing back retro flavours from the last 30 years, the first of which are Mississippi Mud Pie Inspired and Strawberry and Choc Orange Balls.
The launch will be supported by a multimedia marketing campaign later in the year. Further new flavour varieties from the past will be introduced in 2024.
Müller Corner Originals is the first product to be rolled out in Müller’s redesigned packaging, which is rolling out across all of the dairy company’s branded yogurts, desserts and drink products: Müller Corner, Müllerlight, Müller Rice, Müller Bliss and Müller FRijj.
Toby Bevans, Strategy and Marketing Director at Müller Yogurt & Desserts, said: “Let’s jump back to 1997, construction started on the Millennium Dome, Harry Potter and The Philosopher’s Stone was published and Katrina and the Waves won Eurovision. This was also the year that Müller introduced Müller Corner Mississippi Mud Pie Inspired.
“Müller Corner is an icon in the yogurt world, and with a huge back catalogue of favourites for us to bring back, we want to use this to bring excitement, fun and some retro good times to the dairy aisle.”
