Müller UK & Ireland is switching its Corner yogurt pots from white to clear plastic as it bids to halve the environmental impact of its packaging by 2030.
The move to fully recyclable clear pots means that more than 3,000 tonnes of plastic will be able to be used again within the food sector every year, significantly reducing the need for ‘virgin’ plastic.
The dairy brand also aims to add recycled content into its clear Corner yogurt pots by the end of 2025, as it tries to hit an average 30% recycled plastic packaging content target.
With Müller research finding that 78% of shoppers prefer a clear Corner pot, the company hopes the switch will drive further category growth as well as benefitting the environment.
The move follows the launch of Müller’s redesigned branded yogurt and desserts packaging, created to make it more distinctive, cohesive and easy to find and buy.
Müller has also recently completed the switching all of its coloured milk bottle caps to clear, increasing the availability of recycled plastic on the market by 1,560 tonnes.
