Hot snack brand Mug Shot has launched 100% recyclable packaging across its sachets aiming to target the sustainability-conscious consumer.
The new design will help remove 37 tonnes of plastic per year, in what has been described as a first for the instant hot snack category.
The improved sachets still retain Mug Shot’s features, such as its logo and health credentials, outlining calorie and fat content to resonate with health-focused consumers.
Emma Boyle, Brand Manager at Mug Shot, said: “We understand that a lot of people will be looking at how they become more sustainable in their day-to-day lives, especially when thinking about their New Year’s resolutions in January.
“We want to help our customers to reach their goals and recycle more of their household packaging.”
Mug Shot is available in a range of flavours including Chicken & Sweetcorn noodles and Creamy Cheese pasta.
“We’ve also made sure that none of Mug Shot’s taste or quality has been compromised when developing this change,” Boyle added.
“Inside you’ll still find the same delicious flavours with the same health credentials you would expect of the Mug Shot brand.”
Each flavour comes low in calories, less than 2% fat and no MSG, also making them suitable for consumers on a January health kick, while the sachet format – designed for those in need of convenience – is ready in five mins by adding boiling water.
