Accolade Wines has revealed that its Mud House Wines brand is now an official sponsor of the 2017 British and Irish Lions tour of New Zealand.
Former All Black skipper Sean Fitzpatrick and England’s former winger Jason Robinson will act as Mud House brand ambassadors.
Commenting on the partnership, Paul Schaafsma, Accolade Wines CEO, said: “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand.”
Schaafsma, pictured above right with British & Irish Lions COO Charlie McEwen, added: “We’ll be working closely with the British & Irish Lions to activate a £2m support campaign here in the UK and the team in New Zealand will activate our partnership on the ground ahead of the tour next June.”
Accolade Wines has in addition confirmed sponsorship of all Southern Hemisphere rugby coverage, to be broadcast on Sky Sports UK throughout 2016. This includes the Super Rugby, The Rugby Championship, The Mitre 10 Cup (New Zealand) and The Currie Cup (South Africa).
Marketing Director Amy White said: “To support this Sky Sport sponsorship, we have filmed a set of new Mud House idents. All feature with the strapline ‘Rugby and Wine – It’s as clear as Mud’ playing on the not so obvious relationship between wine and rugby in a premium yet jovial way”.
The Lions Tour of New Zealand will consist of 10 games played throughout the country between 3rd June and 8th July, including three Test matches against the double World Champions.
