Mrs Crimble’s commences biggest-ever on-pack promotion

Mrs Crimble's Choc Macaroons

Gluten-free bakery brand Mrs Crimble’s has launched an on-pack promotion on over one million packs of its Choc Macaroons and Coconut Macaroons.

For the next three months, consumers can win a luxury all-inclusive holiday to Coconut Bay in St Lucia. One hundred runners-up prizes of a Seascape Island Apothecary travel essentials beauty set are also there for the taking.

To be in with a chance of winning, consumers must enter a unique on-pack code in to a dedicated microsite before September 9.

The promotion is supported with social media content delivered in the voice of the Mrs Crimble’s character. The character-led social pages are designed to build the brand’s online community and engage its audience with fun content.

Rebecca Vercoe, Mrs Crimble’s Brand Controller at owner Wessanen UK, said: “This is the first time we’ve run an on-pack promotion of this scale. We were keen to offer a prize that fits in perfectly with the season and would be highly desirable for our consumers. With a getaway to St Lucia up for grabs, we’re confident the promotion will help drive retail sales of our participating six-portion packs.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.