Mr Kipling has expanded its HFSS-compliant Deliciously Good range with the launch of Hot Cross Pies, which take on the popular sweet and spiced flavours of Easter, reinvented in a pie format.
The limited-edition Easter product will be available across the grocery, wholesale and convenience channels by w/c 27 February 2023 as a pack of six, with an RSP of £1.75.
It joins the wider Mr Kipling and Cadbury Easter cake range, which includes the Mr Kipling Lemon Bakewell and Cadbury Mini Egg Chocolate Cake.
Mathew Bird, Brand Director at Premier Foods said: “These non-HFSS pies contain 30% less sugar and real fruit pieces, making them ideal for driving penetration with health-conscious consumers
“Shoppers also look to brands that they know and love during key seasons and – with Mr Kipling ranked as one of the top Easter cake brands – the new Deliciously Good Hot Cross Pies are set to help retailers boost basket spend.”
