Premier Foods is launching two additions to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices.
Since launching Cake on the Go in April, Premier is seeing positive results and great feedback from its wholesale and retail customers, according to the company’s Head of Cake on the Go, Sarah O’Neill.
“The introduction of these new flavours will help retailers attract a wider audience and with POS available, we are working with customers to ensure the range is easy to merchandise, creating maximum impact,” she added.
“With the on the go market continuing to grow, our leading brands are perfectly placed to capture shopper attention whether they are purchasing a meal deal at lunchtime or choosing a snack to keep them going.”
The new products carry an rrp of 89p for two cakes and the Cherry Bakewells twin packs come in shelf-ready packaging for ease of display.
Premier recommends that retailers should focus on stocking the range within its branded parasite units and site it with other food to go items, such as confectionery, cereal bars or alongside a coffee station to promote cross-category purchasing. This will increase basket spend as consumers are more likely to buy a range of items to fulfil their snacking needs. Retailers can email pos@premierfoods.co.uk to order a free POS kit and display units.
