Mountain Dew heeds the Call of Duty

Mountain Dew Call of Duty pack

Mountain Dew has partnered with video game giant Activision on its latest release – Call of Duty: Modern Warfare.

The on-pack promotion gives customers 2XP with every purchase of selected Mountain Dew Citrus Blast and Mountain Dew No Sugar.

The promo is supported with in-store, experiential and social media activity; out-of-home/proximity media; and competitions.

Limited-edition bottles are available now, as is Call of Duty: Modern Warfare. The 2XP codes can be redeemed until the end of January 2020.

Florence Brain, Director of Channel Operations, Out of Home at Britvic, said: “Mountain Dew’s on-the-go nature makes the brand ideal for the convenience channel, so we suggest retailers implement a second site close to till points to target impulse purchases.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.