Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its Monster Energy range with a new zero sugar peach flavoured variant, Monster Ultra Peachy Keen.
Rolling out nationwide from the end of September, Monster Ultra Peachy Keen is the newest launch from the brand and follows the arrival of Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, Monster Ultra Rosa and most recently Monster Zero Sugar.
Monster Ultra Peachy Keen has a crisp light peach flavour and gives consumers an energy boost with no calories and no sugar. The light peach coloured can design pays homage to the ‘summer of love’.
The new flavour will be available in 500ml plain or £1.55 price-marked single cans, as well as four-can non-PMP multipacks.
To help bring the launch to life, convenience retailers can request POS materials via My.CCEP.com from the end of September.
Pippa Foster, Associate Director Commercial Development at CCEP GB, said Monster Ultra Peachy Keen was already the no.3 SKU in the Ultra line-up in the USA.
She added: “This new launch will tap into demand for zero sugar and flavoured energy drinks so we’d recommend that retailers get stocked up.”
Peachy Keen joins the seven strong Monster Ultra range which includes Ultra White, Ultra Fiesta, Ultra Gold, Ultra Rosa, Ultra Watermelon, Ultra Paradise and Ultra Black.
