Coca-Cola Europacific Partners (CCEP) has added two new variants to its Monster energy drink range: Monster Ultra Gold and Monster Khaotic.
Ultra Gold has “the fresh flavour of biting into a perfectly ripened golden pineapple”. Its flavour and shiny gold packs are designed to appeal to new and existing fans of the brand.
Khaotic is a shake-up of one of the original Monster Juiced variants launched more than a decade ago when real fruit juice was first combined with the functionality of energy drinks. It brings a tropical orange twist to a lightened-up version of Monster’s traditional energy blend. Street artist Risk is responsible for the bold and bright packaging design.
Monster Ultra Gold and Monster Khaotic are rolling out now, available in both plain and price-marked 500ml packs.
Point-of-sale materials including shelf strips, totems, wobblers, free-standing display units and more are available from My.CCEP.com.
Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “Monster has led the diversification of the energy sector in recent years, which has helped energy drinks appeal to more consumers, on more occasions, by offering the choice and great taste of soft drinks, but with added functional benefits.
“The latest great tasting variants will bring excitement to the energy fixture and help drive sales for retailers, offering new flavours – with and without sugar – alongside the high-octane marketing and in-store activation that Monster is famous for.”
