Monster Energy has relaunched its SalesSupercharged.co.uk convenience retailer support initiative for a third year, in a bid to help retailers make the most of the energy drinks sales opportunity – and also provide chances to win some prizes.
The online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks, alongside tips and advice around ranging and execution in-store.
The 2023 SalesSupercharged.co.uk campaign features three successful convenience retailers, all of whom have taken advantage of the resources on the platform and recognise the sales opportunity energy drinks present.
Natalie Lightfoot of Londis Solo in Baillieston stars in the campaign, alongside English retailers Amrit Singh and Jack Matthews.
The trio have also been sharing their advice on how to get the most out of the energy drinks through a Q&A hosted on the SalesSupercharged.co.uk platform.
Natalie commented: “Monster has always been such an important brand for our business, so to have the opportunity to show and educate other retailers on the importance of a well-maintained energy category was a no-brainer.”
The campaign also gives retailers the chance to win two Grandstand tickets to the 2023 MotoGP British Grand Prix at Silverstone on 6 August with £500 towards travel, accommodation and food & drink costs for the day. Retailers should enter the free prize draw before 30 June. Winners will be notified by 6 July.
