Coca-Cola Europacific Partners (CCEP) has extended its Monster Reserve range with the launch of a new Orange Dreamsicle flavour.
Out this week, Monster Reserve Orange Dreamsicle combines citrusy orange and creamy vanilla flavours, alongside the usual Monster Energy blend. It joins existing variants Monster Reserve White Pineapple and Monster Reserve Watermelon, which are already worth nearly £5m in retail.
Convenience retailers can request POS materials via My.CCEP.com, the soft drinks giant’s retailer support website.
The launch coincides with the rollout of price-marked four-packs of Monster Juiced Mango Loco (£5.49 PMP) and Monster Zero Sugar Lewis Hamilton (£4.99 PMP), exclusive to convenience stores.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “The first two Monster Reserve variants have proven popular with fans that love full-on flavour and we’re confident that the new Monster Reserve Orange Dreamsicle won’t disappoint.
“The launch of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a point of difference that shoppers can’t get in larger stores and will help to drive sales for convenience retailers.”
