Monster Energy is launching its biggest ever promotion, offering more than 100 retailers the opportunity to win a year’s supply of Monster Energy drink across a large number of wholesale depots nationwide. Not content with being the fastest-growing Top 25 soft drinks brand or establishing itself as the key challenger to the category leader in just over three years of trading, Monster Energy says it wants to give something back to its customers. To enter the promotion, all retailers have to do is purchase six cases of Monster during the promotional period.
Running across 110 wholesalers during October and November, every depot will have a winner. The 110 winners will each receive 120 12-pack cases – that’s more than £220,000 invested straight into the retailer’s tills.
Stuart Agates, Head of Energy at CCE, comments: “Monster is now one of the UK’s leading energy drinks and we recognise that the brand grows through our customers, bringing new consumers into the category. This promotion will help to drive sales of the brand further and help to fuel the rapid growth the energy sector continues to enjoy.”