Coca-Cola Europacific Partners (CCEP) has extended its Monster Juiced range with the launch of Monster Juiced Bad Apple.
Available now in both plain and £1.65 priced-marked 500ml cans, Monster Juiced Bad Apple combines the Monster Energy blend with a crisp refreshing apple taste that’s not too sweet, aiming to tap into the flavour’s popularity across adjacent categories including fruit juice and cider. The striking can design features an edgy female character grasping a Monster claw-inscribed apple.
Convenience retailers can request Monster Juiced Bad Apple POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “Shoppers can’t get enough of our flavour-packed Monster Juiced range, which is up 25% in value and growing ahead of the flavoured energy segment and the total energy category.”
Kerr said Bad Apple is “one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store”.
Bad Apple joins the eight-strong Monster Juiced range which includes Mango Loco, Pipeline Punch, Aussie Lemonade, Khaotic, Pacific Punch, Monarch, Ripper and Mixxd Punch.
