Monster Energy has announced the launch of two new variants – Monster Juiced Aussie Lemonade and Monster Ultra Rosa – along with the return of its Monster Ultra snowsport-themed consumer promotion.
Rolling out now, the new flavours are designed to fuel continued momentum behind the £500m brand which is growing by 19%, ahead of the energy drinks category.
Monster Juiced Aussie Lemonade is a twist on classic lemonade, combining Monster’s energy blend with a burst of fresh citrus flavour. An Australian-inspired bold and bright packaging design has been created to capture the essence of the variant and deliver maximum impact on-shelf.
Combining a crisp red berry blend flavour with a complex floral finish, Monster Ultra Rosa offers consumers a light, refreshing energy boost with no calories and no sugar.
Both are available in 500ml plain packs. Four-can multipacks are available in the grocery channel.
Pippa Collins, Associate Director Commercial Development at brand owner Coca-Cola Europacific Partners GB, said: “Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution.
“We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand, bringing even more excitement to the energy fixture.”
The brand is also offering Ultra fans the chance to win an immersive money-can’t-buy experience with the return of its snowsport promotion.
One lucky winner will enjoy three days of skiing or snowboarding in Switzerland, with accommodation, lift pass and equipment rental, and exclusive Monster Energy hospitality perks.
