Coca-Cola Europacific Partners (CCEP) has launched a brand-new X Games experience promotion for its Monster Energy brand, to help retailers tap into Monster fans’ love of extreme sports.
The X Games has grown to be one of the world’s biggest extreme sports competitions, with both winter and summer events followed by millions of fans worldwide. It includes skateboarding, BMX, snowboarding, skiing, motocross and more.
Live now until the end of April, the new X Games promotion runs across Monster Original and Monster Zero Sugar.
Extreme sport fans can scan QR codes on in-store promotional materials or enter online for a chance to win a VIP trip to the Summer X Games in the USA.
The lucky winner will get a pair of exclusive VIP tickets to the Games, with access to Monster’s VIP fan site and some of the Monster athletes, the annual X-Fest music festival, and the X Games after party, as well as three nights’ free accommodation and return long-haul travel.
Promotional POS kits feature the Monster cans alongside some of Monster’s own X Games athletes. Convenience retailers can request POS materials and digital assets from My.CCEP.com. They can also enter a Monster merchandise competition on the SalesSupercharged.co.uk website until the end of March.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “Our Monster fans expect exciting, high-impact and unforgettable experiences, and that’s exactly what this new X Games promotion delivers as we kick off the new year.
“We’re encouraging retailers to get in on the action and take full advantage of this promotion by requesting POS materials to build excitement in-store and drive sales.”
