Monster Energy has launched Mega Monster – a new format can with a re-sealable cap. The new pack is able to be transported by consumers more easily, and keeps the contents carbonated over longer periods.
The launch of Mega Monster follows the roll out of re-sealable Monster SKUs in the US and South Africa, and responds to consumer research showing almost three quarters of UK energy drinks consumers strongly like the idea of a re-sealable can.
Phil Thomson, Associate Director of Franchise Brands at Coca-Cola Enterprises, said: “This innovative pack format has proven to be a success in other countries, delivering incremental sales. Its launch in GB will help retailers offer Monster’s loyal fans a new format that addresses a specific consumer need.”
Mega Monster 553ml cans are available at an rrp of £1.59 and should be merchandised next to Monster Energy (Green) 500ml.
