Monster is helping Booker Premier retailers energise their soft drink sales this summer with a large scale in-store promotion on its new Rehab variant that was launched earlier this year.
Running across Booker Premier stores nationwide until 11th September, the promotion offers shoppers the chance to win a VIP trip for two to the ‘Rehab Pool Party’, held in Las Vegas. To enter, shoppers simply need to follow the text-to-win mechanic detailed on the host of eye-catching POS materials available to outlets. Special offers on Monster Energy will help retailers to drive further awareness and sales of the range over the promotional period.
Distributed by Coca-Cola Enterprises, Monster continues to be one of the fastest selling energy drink brands, having experienced significant growth of 47.8% year-on-year, bringing total value sales up to £62.7m.
Darren Goldney, Sales & Customer Development Director at CCE, comments:
“Monster goes from strength to strength each year, with a huge number of loyal shoppers and fans of the brand here in GB. The exclusive Rehab Pool Party promotion with Booker Premier is sure to boost its popularity even further and the supporting POS will ensure high awareness of the competition and incremental sales for retailers.”
