Mondelez has unveiled its Halloween range for 2022, as it bids to repeat last year’s success, when the confectionery giant’s seasonal portfolio saw 42% year-on-year growth.
Fondant-filled Cadbury Goo Heads make a return for this year’s season in both five-pack and mini sharing bag formats. New for this year, however, Cadbury Goo Heads are available in a clip strip format to help drive impulse and incremental sales.
Treatsize chocolate bags – like Cadbury Dairy Milk Buttons, Cadbury Fudge, and Cadbury Crunchie – are also back, as are Cadbury Skeleton Fingers: a combination of Cadbury White chocolate and crispy biscuit in a sharing box.
Also returning are Oreo Spooky Biscuits. The vanilla-flavoured biscuits have orange-coloured creme middles and a special spider-web embossed detail.
The Maynard Bassetts sharing range rounds off the Mondelez Halloween offer, with Wine Gums, Jelly Babies and Liquorice Allsorts available in 400g packs.
- Shoppers will look to embrace returning to the rituals missed during previous years, so stock up on sharing formats and treatsize packs to cater for spooky social events.
- Increase your incremental and impulse sales by building excitement in store with seasonal decorations, costumes, and promotional packs.
- Ensure you’re well stocked throughout the season to provide for varying seasonal shopper missions, from self-eat and treats, to sharing and ‘big night in’.
The lowdown…
Cadbury Goo Head Five-Pack
- 200g, RSP £3.13, RPP £2.20, cases of 28
Cadbury Mini Goo Heads (now available in clip-strip)
- 78g, RSP £1.49, RPP £1, cases of 22
Cadbury Dairy Milk Buttons Treatsize Bag
- 170g, RSP £2.79, RPP £2, cases of 12
Cadbury Fudge Treatsize Bag
- 202g, RSP £2.79, RPP £2, cases of 14
Cadbury Crunchie Treatsize Bag
- 210g, RSP £2.79, RPP £2, cases of 10
Cadbury Freddo & Friends Treatsize Bag
- 191g, RSP £2.79, RPP £2, cases of 16
Cadbury Heroes Treatsize Bag
- 216g, RSP £2.79 RPP £2, cases of 14
Maynard Bassetts Wine Gums 400g Bag
- 400g, RSP £2.51, cases of six
Maynard Bassetts Jelly Babies 400g Bag
- 400g, RSP £2.51, cases of six
Maynard Bassetts Jelly Babies 400g Bag
- 400g, RSP £2.51, cases of six
Oreo Spooky
- 154g, RSP £1.19, RPP 75p, cases of 16
Cadbury Skeleton Fingers
- 114g, RSP £1.85, RPP £1.25, cases of 20
