Mondelez has unwrapped a sleighful of new products to help retailers get set for a bumper festive season.
The countdown to Christmas begins with the addition of a 296g sharing bag to the Cadbury Mini Snowballs range. With sharing novelty formats now the highest repeat buy at Christmas, Mondelez hopes the Cadbury Mini Snowballs Family Pack (RSP £4.50) will drive incremental sales for retailers. It comes in cases of seven.
Retailers can also tap into sharing occasions with the 360g Cadbury Dairy Milk Winter Orange Crisp, which combines the nation’s favourite chocolate with a festive orange flavouring. Available in cases of 13, it has a £3.50 RSP.
Shoppers looking to trade up and treat themselves to an indulgent advent calendar could be tempted by the new 340g Cadbury Dairy Milk Advent Calendar, which contains 10 Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, a 100g Winter Wonderland Bar for Christmas Eve. It has a £10 RSP and is available in cases of six.
Mondelez is also rolling out a new Cadbury Buttons Selection Box this year. The 375g packs RSP at £6.50 and include four different flavoured 95g treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons. It comes in cases of seven.
It is joined by the Cadbury Dairy Milk Money Box Tin (RSP £6), described as “the perfect top-up gift in the final run up to Christmas”. The tins, available in outers of 8 x 230g, feature a playful design and offer a secondary packaging use.
The Cadbury Chunk Collection is back in a new and improved pack, with a new Caramilk chunk joining Cadbury Dairy Milk and White, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Wholenut. The revamped collection is available in outers of 5 x 400g, RSP £6.
Finally, Toblerone is rolling out the red carpet with new Toblerone Truffles. Made with honey and almond nougat, the diamond-shaped truffles aim to help retailers grow their premium gifting segment. They are available in packs of 8 x 108g, RSP £6.09.
