Mondelez has unveiled its Easter line-up for next year, with a 24-strong range dominated by a basketful of egg-related new products.
Cadbury Creme Egg and Cadbury Mini Eggs Gifting Tins (409g and 319g respectively, RSP £5, 6 per case) are brand new for 2020. Mini Egg tins contain 10 Mini eggs bags, while Creme Egg tins contain eight Cadbury Creme Eggs and one bag of Cadbury Creme Egg Mini Filled. The tins have digitally interactive graphics driving shoppers to recipes online promoting the growing home-baking family occasion.
Easter 2020 will also see the introduction of the new Cadbury Dairy Milk Giant Hollow Bunny (175g, RSP £4, 8 per case), presented in a premium gift box that can be personalised.
Staying with the bunny theme, Cadbury will partner with next year’s launch of the Peter Rabbit 2 movie. The deal will see key characters from the film appear across more than 40 million Easter packs, including medium shell eggs, Dairy Milk Spring Edition tablets and a range of seasonal launches.
Dairy Milk Vanilla Mousse Bunny will also feature Peter Rabbit 2 imagery on pack, as will the new Caramel Shell Egg (125g, RSP £3.49, 4 per case), while Cadbury Dairy Milk Purple Eggs have been given a refresh. Available in shelf-ready cases of 12, the 77g product RSPs at £1.09 and comes in packaging that mirrors the traditional Easter-time egg painting.
Building on the launch of the Darkmilk brand, Easter will see the first appearance for the Cadbury Darkmilk Easter Egg (265g, RSP £8.15, 4 per case), which offers shoppers a new gifting option for the slightly older demographic. Packs contain one large egg alongside one Darkmilk tablet.
Bournville Orange is also targeting adults with the release of Bournville Orange Easter Egg (280g, RSP £8.15, 4 per case).
At the other end of the age range, Dairy Milk Treasures is making its first move into the eggs market following the launch of the brand at the start of 2019. Two new products will launch: Cadbury Dairy Milk Treasures with Freddo (150g, RSP £3.99, 9 per case) containing 2x Freddo Bars, 1x Freddo Treasures and 1x chocolate egg; and Cadbury Dairy Milk Treasures with Buttons (143g, RSP £3.99, 9 per case) containing 2x Button Bags, 1x Freddo Treasures and 1x Chocolate Egg. Both products contain under 100 calories per pack, as well as a character toy in a treasure chest.
Cadbury also hopes to build on the success of its 2019 Inventor programme with the launch of a new giant egg highlighting the winning overall flavour: Dairy Milk Choca-Latte Giant Egg (545g, RSP £9.99, 4 per case).
Still with eggs, Mondelez is launching a new Heritage Collection. The four new products feature Fry’s Turkish Delight (161g, RSP £3.99, 9 per case), Fry’s Chocolate Cream (159g, RSP £3.99, 9 per case), Bournville (155g, RSP £3.99, 9 per case) and Maynards Bassetts Wine Gums (400g, RSP £3.99, 6 per case). All contain one 110g egg and a countline of the relevant product.
Finally, Maynards Bassetts will introduce a Soft Jellies sharing novelty bag – Soft Jellies Happi-Nest (160g, RSP £1, 10 per case). Bags contain a variety of sweets in several different Easter shapes and a number of different flavours.
The full Mondelez Easter 2020 range comprises:
- Bournville Easter Egg (155g, RSP £3.99, 9 per case)
- Bournville Orange Easter Egg (280g, RSP £8.15, 4 per case)
- Cadbury Caramel Egg (125g, RSP £3.49, 4 per case)
- Cadbury Creme Egg Gifting Tin (409g, RSP £5.99, 6 per case)
- Cadbury Mini Eggs Gifting Tin (319g, RSP £5.99, 6 per case)
- Cadbury Dairy Milk Bunny Orange Mousse (30g, RSP 65p, 33 per case)
- Cadbury Dairy Milk Bunny Vanilla Mousse (30g, RSP 65p, 33 per case)
- Cadbury Dairy Milk Choca-Latte Giant Egg (545g, RSP £9.99, 4 per case)
- Cadbury Dairy Milk Freddo Treasures with Buttons (143g, RSP £3.99, 9 per case)
- Cadbury Dairy Milk Freddo Treasures with Freddo (150g, RSP £3.99, 9 per case)
- Cadbury Dairy Milk Giant Hollow Bunny (175g, RSP £4, 8 per case)
- Cadbury Dairy Milk Hollow Bunny (100g, RSP, £2.99, 8 per case)
- Cadbury Dairy Milk Hollow Bunny (50g, RSP £1.49, 15 per case)
- Cadbury Dairy Milk Hollow Bunny with Popping Candy (50g, RSP, £1.49, 15 per case)
- Cadbury Dairy Milk Plush Toys Benjamin & Small Shell Egg (72g, RSP £6.99, 6 per case)
- Cadbury Dairy Milk Plush Toys Peter Rabbit & Small Shell Egg (72g, RSP £6.99, 6 per case)
- Cadbury Dairy Milk Purple Eggs (77g, RSP £1.09, 12 per case)
- Cadbury Darkmilk Giant Egg (265g, RSP £8.15, 4 per case)
- Fry’s Chocolate Cream Easter Egg (159g, RSP £3.99, 9 per case)
- Fry’s Turkish Delight Easter Egg (161g, RSP £3.99, 9 per case)
- Maynards Bassetts Jelly Chicks jar (495g, RSP £5.19, 4 per case)
- Maynards Bassetts Jelly Chicks sharing bag (165g, RSP £1.32, 12 per case)
- Maynards Bassetts Soft Jellies Happi-Nest (160g, RSP £1, 10 per case)
- Maynards Bassetts Wine Gums Easter Egg (400g, RSP £3.99, 6 per case)
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
