Mondelez has unveiled its Christmas range, with a mix of new treats and returning favourites for the 2020 season from Cadbury and Maynards Bassetts.
First out of the confectionery giant’s NPD sack is the Cadbury Dairy Milk Advent Calendar (258g, RSP £5.99, 5 units per case), filled with Cadbury Dairy Milk wrapped around chunks of walnut and caramel.
Also new for 2020 is Cadbury Dairy Milk Jingly Bells (82g, RSP £1.49, 16 units per case), available in Hazelnut Creme and Chocolate Noisette flavours.
They are joined by Freddo Giant Gold Treasures Tins (RSP £5.99, 8 units per case), which contain Cadbury Dairy Milk chocolate buttons and a surprise toy.
Cadbury Roses has been a festive staple since 1938, and this year the brand is encouraging shoppers to trade up when gifting with the special edition Cadbury Roses By Emma Bridgewater Tin (800g, RSP £9.99, 1 unit per case).
Targeting Secret Santa shoppers, the Cadbury Dairy Milk Chunk Gift Box (250g, RSP £4.99, 6 units per case) is filled with chocolate parcels. Mondelez described it as “the ultimate gift for loved ones this Christmas”. A 96g variant is also available (RSP £2.99, 9 units per case).
Finally, the Oreo Selection Box (430g, RSP £5.95, 8 units per case) is filled with Cadbury Dairy Milk and Oreo flavour goodies including Oreo Mint, Classic Oreo and 2 x Original Dairy Milk bars.
The rest of the range comprises a comprehensive list of returning confectionery including advent calendars from Cadbury, Heroes, Green & Blacks and Toblerone; novelties like Dairy Milk Hollow Santa and Cadbury Mixed Tree Decorations; treats including Dairy Milk Snowmen and Winter Gingerbread; a raft of selection boxes from Cadbury, Freddo, Dairy Milk, Bournville, Darkmilk and Green & Blacks; and sharing gifts including the Dairy Milk Giant Vintage Chocolate Bar alongside pouches and tubs from Dairy Milk, Heroes and Roses.
With regards to shifting such a vast array of confectionery, Mondelez advised retailers to split Christmas into three phases to enable them to stock the right range at the right time.
The season begins in September and October, when stores can kick off with a ‘Season Start’ for sharing confectionery as the nights draw in.
In November, the ‘Countdown to Christmas’ kicks-off, so retailers should reflect this in store with advent calendars and tree decorations.
Finally, in December, retailers can deliver ‘Seasonal Christmas Magic’, where shoppers are increasingly looking to trade up, by stocking up on gifting and selection packs to drive maximum sales from festive shoppers.
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
