Molson Coors has commenced exclusive distribution of Staropramen in the UK. This follows the announcement in June that Staropramen, Molson Coors’ global brand, was moving to its UK portfolio.
World beer continues to drive category growth, with sales in the on trade up 6% and 8% in the off trade. Joining brands such as Grolsch, Cobra and Singha, Staropramen will contribute to the growth plans of the full Molson Coors world beer portfolio.
Frederic Landtmeters, Managing Director for Molson Coors UK & Ireland, commented: “The arrival of Staropramen to our UK portfolio is a significant and exciting milestone. The brand adds to Molson Coors UK’s industry leading range of world beers and we hope it will help drive increased sales for our customers and continue to delight beer drinkers.”
