Molson Coors has announced a new partnership with West Dorset-based vodka brand Black Cow and will exclusively distribute Black Cow Vodka and Black Cow Vodka & English Strawberries in the UK off-trade from 3 April.
Black Cow was co-founded by dairy farmer Jason Barber and his friend, Paul Archard. The vodka is distilled using milk from Barber’s herd of 250 grass-grazed cows, giving it a smooth texture and creamy quality.
The brand was initially created as part of the farm’s zero-waste policy when whey – a waste product from cheese production – was used to make vodka instead of being discarded.
Black Cow has earned several accolades, including the UK’s Best Drinks Producer at the BBC Food and Farming Awards and two Gold Awards at the International Wine & Spirit Competition.
Laura Lee, Strategy and Change Director at Molson Coors said: “Black Cow is a fantastic example of an innovative British alcohol brand that brings something truly unique to the spirits market. Its zero-waste ethos and commitment to quality is perfectly aligned with our own values.
“We’re confident that it will prove popular among consumers and help our off-trade customers generate more sales.”
