Nestlé has unveiled Milkybar Wowsomes, the world’s first chocolate bar produced using the Swiss food giant’s new sugar reduction technique.
Inspired by candy floss, Nestlé boffins developed a process to aerate sugar so that it dissolves quicker in the mouth. The confectioner says this allows you to perceive an almost identical sweetness from much less sugar.
Hence Nestlé has produced Wowsomes using 30% less sugar than similar chocolate confectionery.
Wowsomes will be available in three-piece 18g single bars and 8 x 10g two-piece multipacks from April 16. It comes in two variants, white chocolate and a combined milk and white chocolate. Each piece is made of smooth chocolate and has a creamy-tasting centre containing crispy oat cereal pieces. A 105g stock-up bag containing individually-wrapped single pieces of both variants is also available.
With no preservatives, colours or flavourings, Wowsomes is a source of fibre and is gluten free. The 18g bar contains 95 calories. The sweetness in the product comes entirely from milk and sugar: there are no other sweeteners – natural or artificial – added.
Stefano Agostini, CEO of Nestlé UK & Ireland, said: “It is with great pride that the UK and Ireland becomes the first market in the world to use this exciting technology to create such a great tasting confectionery product.
“A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar. We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”
Confectionery trivia buffs will also be delighted to learn this is the first time in Milkybar’s 81-year history that it has combined both milk and white chocolate in the same bar. Wowsome.
