Mars Chocolate Drinks and Treats (MCD&T) has extended its range of milk drinks with the launch of a new Milky Way Milk Drink 250ml can.
The new drink is available now in outers of 12 x 250ml cans with an RSP of £1.25 per unit. It is suitable for vegetarians, has no added sugar, and is non-HFSS.
Cans may be stored at an ambient temperature, but the drink is best served chilled.
The launch follows the rollout of new canned formats for Mars and Galaxy milk drinks and is part of MCD&T’s move to more sustainable packaging that is easier for consumers to recycle.
It comes with flavoured milk enjoying 11.9% annual growth, according to IRI data, and with Mars’ milk drinks clocking up sales of £18.5m in the 12 months to 6 July.
MCD&T has plans to extend the canned milk drinks range beyond Mars, Milky Way and Galaxy in 2025.
