Mars Wrigley has relaunched its Milky Way Crispy Rolls, which disappeared from shelves in 2022.
The returning fan favourite rolls out from 1 February alongside two brand-new countlines: Twix Crispy Rolls and Bounty Crispy Rolls.
Milky Way Crispy Rolls combines chocolate, a creamy centre and crisp wafer; Bounty Crispy Rolls features a creamy coconut filling and milk chocolate coating with coconut shavings; and Twix Crispy Rolls has a caramel cream filling to tell it apart from the other two variants.
The launch follows research showing that 70% of shoppers are looking for a unique, multi-texture chocolate experience and comes with chocolate wafers making up 20% of the chocolate bars category.
