Mikado is relaunching its 39g impulse format, with a new dual purpose design, new rrp and PMP promotional offer.
The promotional 55p PMP will be included on its 39g on-the-go pack (17 sticks), ideal for impulse purchases. All packs are flexible for merchandising on the fixture due to their new design, allowing them to be positioned either horizontally or vertically depending on the retailer’s shelves, and feature a ‘flip top’ opening for convenient snacking, as well as clear nutritional information.
Research has found that 30% of shoppers said they would be more likely to buy a product on impulse if it was pricemarked, and independent retailers agree that PMPs sell faster than standard packs and can be used to save time pricing in store.
The brand will also be supported by a new six-week TV campaign from 21st March to continue to build awareness and help drive trial sales further.
Helen Potter, Mikado Brand Manager at Mondelez International, said: “Mikado is a versatile snack and provides an exciting opportunity for convenience stores to help drive sales to those busy customers who want a quick, lighter snack on the move – its compact and portable packaging makes it perfect for pockets and handbags. Promotionally price marked packs historically have helped retailers drive increased sales and so they should stock up to make the most of heightened consumer awareness, particularly throughout March and April.”
Mikado (39g) is available now in outers of 24 packs pricemarked at 55p.
